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inspired by

" What's your name?
           -Clifton Printy covering Lynyrd Skynyrd

MORR eyewear is smarrt.

Thus, it makes sense that each model should be named after a smart person. Here's the backstory that connects each style of MORR eyewear with the remarkable individual who inspired it.


FRREUD Z5 - inspired by Sigmund Schlomo Freud, father of psychoanalysis 

The good doktor Freud introduced the pleasure principle; the premise that our mind instinctively seeks pleasure and avoids pain. He told us the human psyche consists of the id, ego and super-ego. We've become good friends with our id; he (or she) is that unconscious impulsive spirit that drives us towards immediate gratification. Put on a pair of these spectacles and become one with your "id." Then, in your deepest voice, turn to the person next to you and say, "Look into my eyes. Tell me about your drreams. Tell me... everrything."


MOZARRT Z50 - inspired by Wolfgang Amadeus Mozart, prolific classical composer 

Beethoven was 14 years younger than Mozart and it felt like he just couldn't catch up. Wolfgang just kept pumping out new material, and it was darn good. Mozart was a road warrior back in the day when European highways looked like our mountain bike trails. He would have appreciated how these glasses protect the eyes from demonic debris. Mozart would say they have a bellicoso style featuring lenses cut with accuratezza, temples that touch the ears delicato finished with accents of soft hydrophilic rubber. A symphony and nothing less. Beethoven, brring me my slipperrs!


ARRISTOTLE Z65 - inspired by Aristotle, philosopher, scientist and the only true master of the obvious 

By all accounts, Aristotle invented smart. He was Alexander the Great's tutor, which had to have been a frustrating job (how would you like to be Larry Ellison's boating instructor). Aristotle's personal studies were boundless. Name a science and odds are he developed its basic underpinnings. We especially like his empirical position that knowledge comes only, or primarily, from sensory experience. Wrecking expensive sunglasses is an unpleasant sensory experience. Such knowledge leads smarrt people to MORR. These glasses were given Aristotle's name because translated it means "the best purpose." That prretty much sums it up.


STARRLEY Z7 - inspired by James Starley, inventor and Steve Jobs of the bicycle industry 

Thanks in no small part to James Starley, the English town of Coventry during the mid 1800's became the Silicon Valley of bicycle innovation. Starley had a genius for invention. He perfected the chain driven velocipede (you probably call it a bicycle). Legend has it that his greatest invention came about over a cup of tea, and now you rely on it every time your car turns a corner. His differential gear is what allows your outer drive wheel to rotate faster than the inner drive wheel. Inner drrive. Starley had a lot of that and we do, too. Hence, our most inventive model carries his name. Now that's our cup of tea.


MARRCONI Z75 - inspired by Guglielmo Marconi, electrical engineer and radio star 

At the turn of the 20th century, lots of inventors were competing to discover the world's first successful technology for transmitting signals wirelessly over long distances. We're talking radio. One of those change-human-existence inventions. The man who made it happen was Guglielmo Marconi, the great grandson of John Jameson. That would be the founder of Jameson & Sons Irish whiskey, but we digress. Marconi was a barrier busting man of many achievements; Nobel Prize winner, Italian Senator, an Honorary Knight (United Kingdom), Navy Commander, Italian nobleman and a real sharp dresser. We raise our Glencairn Crystal with two fingers straight up and toast his name because, just like Marconi, these protective glasses are barrier busters. Lens Armorr Anti-Fog and foam gasketing sends a very strong signal that you're coming thrrough loud and clearr.


Which one inspires you?
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